10% of Sand Cloud’s profits go toward marine conservation, with focus on preventing plastics from entering oceans and saving marine life. Sand Cloud also sources recycled material for many of its products, and they aim to be an industry leader in eco-friendly packaging, currently using 95% reusable or recyclable materials. Charity partners include: Marine Conservation Institute, Surfrider Foundation, Pacific Marine Mammal Center, San Diego Coastkeeper, Hawaii Wildlife Fund, and Ocean Connectors.