Toadfish replants 10 square feet of new oyster beds for every product sold. Why Oysters? The number of people living on the coast has increased by 40% in the last 30 years and shows no signs of slowing down. With the population increase, the amount of toxic runoff from coastal cities and towns has increased 10-fold, placing an unprecedented amount of strain on coastal resources. Nature has provided the filter-feeding oyster to keep our coasts clean and teeming with life. A single oyster filters up to 50 gallons of coastal water per day, removing the toxins from run off and creating a habitat where hundreds of species like fish, crabs, and shrimp can thrive. Check out the Toadfish site for a running total of the oyster habitat square footage they’ve replanted to date.