Generous Goods Partners with nonprofit Bring Change to Mind in support of Mental Health Awareness


Generous Goods Launches Shop & Support Initiative
Featuring Bring Change to Mind

Our mission at Generous Goods is to connect conscientious consumers with brands and products that support the causes they love. Our new Shop & Support initiative takes this a level deeper, offering shoppers a curated collection of products that support a specific organization. 

In honor of Mental Health Awareness Month, our first Shop & Support partner is Bring Change to Mind (BC2M), a nonprofit organization dedicated to ending the social stigma surrounding mental illness. Founded in 2010 by actress and activist Glenn Close, BC2M produces educational campaigns and runs mental health awareness programs in high schools across the country. Visit the BC2M website to join the conversation and learn about their latest campaign, #NoNormal. It couldn’t be more timely, as much of the country is still home facing uncertainty during COVID-19 and questioning what normal means.

We’re thrilled to connect you with seven generous brands that have built giving back to BC2M into their models. From beneficial beauty products to on-trend accessories, these brands recognize the importance of funding and building awareness for mental health concerns of all kinds. Many of their founders also have strong personal connections to the cause. We look forward to sharing their stories with you in the coming weeks! View the Generous Goods + BC2M collection here.